Marketing Specialist

This position would support the firm’s management group in carrying out selected marketing strategies. This position reports to the Principal in charge of Marketing.

RESPONSIBILITIES AND DUTIES:

Public Relations

• Evaluates public awareness of the firm.
• Develops contacts with the press and publications.
• Pursues opportunities to place articles and announcements in local, state and trade publications.
• Ensures circle of influence (COI) and potential referral sources are receiving appropriate literature.
• Fields all requests for involvement and donations toward any charitable or related event.
• Maintaining firm’s appropriate participation in professional, community service and social organizations.

Communications

• Acts as assistant editor for all firm-generated communications, including client e-newsletter, mailings and in-house briefs. Act as liaison with graphic artists, writers, and printers.
• Develops and maintains inventory of the firm’s promotional literature. Makes materials available for seminars, public speaking opportunities and other needs.
• Coordinates all mailings to clients, including overseeing production, printing, and distribution. Responsible for the quality and accuracy of the firm’s marketing-related mailing lists.
• Expands and maintains database of clients, targets and COI for marketing emphasis.

Special Events

• Develops plans and coordinates all details for seminars, lunches, speaking engagements, receptions, trade shows, etc.
• Promotes events.
• Initiates ideas for the firm’s participation in appropriate events.

Business Development

• Conduct market research for strategic industry groups and service lines.
• Network with members of niche associations and alliance groups.
• Obtains data and determines recommended approaches to develop new marketing efforts.
• Maintains reports concerning the status of the firm’s proposals, leads, and new clients.

Job Requirements

• Minimum 3-5 years marketing experience
• Ability to collect information, write and edit copy.
• Outstanding written and oral communication skills
• Strategic and creative thinker.
• Organized, efficient, self-motivated, ability to work alone as well as collaborate with multiple firm executives
• Proficient and experienced with Microsoft Office, including Word, Excel, and Power Point; CMS applications; Adobe Creative Suite a plus.
• Knowledge of social media and SEO.
• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or a related field.